Prof. LAU Kung Wong, Nick

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Position
Head of Department
Professor
Director of Virtual Reality Laboratory
Director of Game Development Laboratory
 
Name
Prof. LAU Kung Wong, Nick
 
Chinese Name
劉公煌教授
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Game Solutions
Design Thinking & Creative Industries
 
Variants
Lau, K. W.
 
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Status
staff
 

Publications

Results 1-20 of 21

Issue DateTitleAuthor(s)Type
12018A digital games design for children health promotion and education in Hong KongLee, P. Y. ; Prof. LAU Kung Wong, Nick Conference Paper
22017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
32017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
42016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
52016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
62015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
72014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
82014The use of stereoscopic 3D virtual reality in fashion advertising and retailingProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
92013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
102013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
112013How creativity training enhances students’ thinking styles in university?Prof. LAU Kung Wong, Nick Conference Paper
122011Study of the influence of sample conditioning on instrumental colour measurement on nylon interlock fabricLau, L. N. ; Kan, Chi Wai ; Lam, H. L. I. ; Murrells, C. M. ; Yuen, C. W. M. ; Prof. LAU Kung Wong, Nick Conference Paper
132011Study of the correlation between solid colours measured by spectrophotometer and DigiEyeLau, L. N. ; Kan, Chi Wai ; Lam, I. H. L. ; Murrells, C. M. ; Yuen, C. W. M. ; Prof. LAU Kung Wong, Nick Conference Paper
142011Establishing a virtual laboratory for textile chemistry educationProf. LAU Kung Wong, Nick ; Kan, Chi Wai ; Lau, H. F. Conference Paper
152010Conflict and implication of establishing immersive virtual environment for visual merchandising : A study of consumers' virtual shopping experiences in virtual collaborative networksProf. LAU Kung Wong, Nick ; Lee, Pui Yuen ; Leung, P. Y. Conference Paper
162009Designing virtual experience in the landscape of immersive simulated environment : An understanding of users' perspectivesProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
172007Establishing creative-friendly space for design thinking in shared virtual reality in tertiary design educationProf. LAU Kung Wong, Nick Conference Paper
182007Designing a pilot elearning space for releasing learners’ creative potentialProf. LAU Kung Wong, Nick Conference Paper
192007Globalization urges evaluation on tertiary design education: Discourse on the strategic planning and curriculum reviews in the higher education in Hong KongLam, Yan Yan ; Prof. LAU Kung Wong, Nick Conference Paper
202006Can computers assist design students to develop their creative minds?Prof. LAU Kung Wong, Nick Conference Paper

Projects
(Principal Investigator)


Results 1-1 of 1

TitlePrincipal InvestigatorFunding Year
Understanding the Elderly-computer Interaction (ECI) in social-virtual reality applications: An exploratory study of the semiotic-driven approach and post-experiment user enquiry = 理解在社交虛擬實境應用中的老年人與電腦互動介面設計（ECI）：採用符號驅動方法和使用者意圖的探索性研究Prof. LAU Kung Wong, Nick2024-2025