Dr. NG Chi Ho, Mark
Position
Assistant Professor
Chinese Name
伍志豪
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management
Marketing in China
Digital and social media marketing
Chinese values and management
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Status
staff
Results 1-15 of 15
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2024 | Switch or continue to use? An empirical investigation into mobile payment applications | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Lai, Yuk-Kwan Sarah | Peer Reviewed Journal Article |
| 2 | 2024 | What drives consumers to buy in live streaming commerce? a systematic literature review | Dr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski | Peer Reviewed Journal Article |
| 3 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 4 | 2022 | Determinants of smartphone brand switching intention of consumers in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu | Peer Reviewed Journal Article |
| 5 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 6 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 7 | 2021 | 香港電商行業發展和網上直播應用:深度訪談調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 羅翠翠 ; Dr. LAM Che Fai, Lubanski ; 伍志豪 ; 崔希玲博士 ; 明匯智庫 | Research Report |
| 8 | 2021 | 香港消費者網上及直播購物調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 明匯智庫 ; 羅翠翠 ; 伍志豪 ; 崔希玲博士 ; Dr. LAM Che Fai, Lubanski | Research Report |
| 9 | 2018 | Predicting purchase intention of electric vehicles in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene | Peer Reviewed Journal Article |
| 10 | 2016 | An extended online purchase intention model for middle-aged online users | Dr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 11 | 2016 | Age and gender differences: Understanding mature online users with the online purchase intention model | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 12 | 2015 | Encouraging green purchase behaviours of Hong Kong consumers | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 13 | 2009 | 金融海嘯對珠三角玩具業的影響 | 張鳳儀博士 ; 羅翠翠博士 ; 伍志豪博士 | Book Chapter |
| 14 | 2009 | 對抗金融海嘯的個案分析: 龍昌國際控股有限公司 | 羅翠翠博士 ; 伍志豪博士 | Book Chapter |
| 15 | 2008 | 探討不同類型組織公正與員工的組織支持認知和組織認同的關係 -- 以香港工程界作為實證研究對象 | 羅翠翠 ; 伍志豪 ; 張鳳儀 | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-3 of 3
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Untangling the Complexity of Customer Negative Brand Engagement in the Digital Era = 解構數碼時代中消費者對品牌的負面聯繫 | Dr. NG Chi Ho, Mark | 2020-2021 |
| Gambling problems of Youngsters in Macau 2014 | Dr. NG Chi Ho, Mark | 2014 |
| 油麻地果欄的保育和活化方案研究 -- 原址保留或搬遷兩種情況下的研究方案 | Dr. NG Chi Ho, Mark |