Dr. LAW Chui Chui, Monica
Position
Head of Department
Associate Professor
Programme Director (MScMCP)
Associate Professor
Programme Director (MScMCP)
Chinese Name
羅翠翠
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Variants
Law, M.
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Status
staff
Results 1-6 of 6
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2019 | The effects of habit and attitude on Facebook usage | Dr. LAW Chui Chui, Monica | Conference Paper |
| 2 | 2018 | Predicting purchase intention of electric vehicles in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene | Peer Reviewed Journal Article |
| 3 | 2016 | An extended online purchase intention model for middle-aged online users | Dr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 4 | 2016 | Age and gender differences: Understanding mature online users with the online purchase intention model | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 5 | 2015 | Encouraging green purchase behaviours of Hong Kong consumers | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 6 | 2015 | Understanding viral advertising pass-on behavior on Facebook | Dr. LAW Chui Chui, Monica | Conference Paper |
Projects
(Principal Investigator)
Results 1-6 of 6
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Examining Hong Kong consumers’ behaviors in live video streaming | Dr. LAW Chui Chui, Monica | 2020-2021 |
| How Parents Choose Interest Classes for Their Children | Dr. LAW Chui Chui, Monica | 2015 |
| Women employment and child care research project | Dr. LAW Chui Chui, Monica | 2014 |
| Future development of Yau Ma Tei fruit market | Dr. LAW Chui Chui, Monica | 2014 |
| Eldest women's life long learning and social participation | Dr. LAW Chui Chui, Monica | 2013 |
| Women’s stress | Dr. LAW Chui Chui, Monica | 2012 |
Results 1-2 of 2
| Name | Venue | Start Date | End Date | Type |
|---|---|---|---|---|
| 2019 AMA Summer Academic Conference (Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading) | 09-08-2019 | 11-08-2019 | conference | |
| The 15th International Conference on Electronic Business | 06-12-2015 | 10-12-2015 | Conference |