Dr. LAW Chui Chui, Monica
Position
Head of Department
Associate Professor
Programme Director (MScMCP)
Associate Professor
Programme Director (MScMCP)
Chinese Name
羅翠翠
Main Affiliation
Personal Site
Email
ORCID
Scopus Author ID
Research Interests
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Variants
Law, M.
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Status
staff
Results 1-2 of 2
Issue Date | Title | Author(s) | Type | |
---|---|---|---|---|
1 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
2 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-6 of 6
Title | Principal Investigator | Funding Year |
---|---|---|
Examining Hong Kong consumers’ behaviors in live video streaming | Dr. LAW Chui Chui, Monica | 2020-2021 |
How Parents Choose Interest Classes for Their Children | Dr. LAW Chui Chui, Monica | 2015 |
Women employment and child care research project | Dr. LAW Chui Chui, Monica | 2014 |
Future development of Yau Ma Tei fruit market | Dr. LAW Chui Chui, Monica | 2014 |
Eldest women's life long learning and social participation | Dr. LAW Chui Chui, Monica | 2013 |
Women’s stress | Dr. LAW Chui Chui, Monica | 2012 |
Results 1-2 of 2
Name | Venue | Start Date | End Date | Type |
---|---|---|---|---|
2019 AMA Summer Academic Conference (Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading) | 09-08-2019 | 11-08-2019 | conference | |
The 15th International Conference on Electronic Business | 06-12-2015 | 10-12-2015 | Conference |