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Issue DateTitleAuthor(s)Type
12017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
22013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
32017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
42013How creativity training enhances students’ thinking styles in university?Dr. LAU Kung Wong Conference Paper
52016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
62018A digital games design for children health promotion and education in Hong KongLee, P. Y. ; Dr. LAU Kung Wong Conference Paper
72012香港成為國、共以外倡導「自由」聲音的地方─以五十年代《自由陣綫》群體批評國民黨及反共言論為例區志堅博士 Conference Paper
82007Establishing creative-friendly space for design thinking in shared virtual reality in tertiary design educationDr. LAU Kung Wong Conference Paper
92015Third-person effect on contentious news in a cross-border settingZhao, Mengyang ; Dr. ZHANG Xiao, Grace Conference Paper
102014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper

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