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Title: Examination of the adoption of augmented reality: A VAM approach
Authors: Lau, Chloe K. H. 
Dr. CHUI Chi Fai, Raymond 
Au, Norman 
Issue Date: 2019
Source: Asia Pacific Journal of Tourism Research, 2019, vol. 24(10), pp. 1005-1020.
Journal: Asia Pacific Journal of Tourism Research 
Abstract: Despite the growing importance and popularity of augmented reality (AR) technologies in hospitality and tourism, little research to identify the degree of user adoption, particularly in the business travel sector, has been conducted. Based on a questionnaire administered to 161 stakeholders attending two international conferences in Hong Kong, user experiences and adoption intention were examined and analyzed through structural equation modeling. Adoption was explored using a value-based adoption model. AR adoption is affected by its perceived value to which the benefits of usefulness and enjoyment contribute, along with newly identified components of technicality and captivating inputs.
Description: Open Access
Type: Article
ISSN: 1094-1665
DOI: 10.1080/10941665.2019.1655076
Appears in Collections:Social Work - Publication

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