Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/3925
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dc.contributor.authorDr. MA Wai Kit, Willen_US
dc.contributor.authorChan, Wendy W. L.en_US
dc.date.accessioned2017-02-23T12:44:45Z-
dc.date.available2017-02-23T12:44:45Z-
dc.date.issued2015-
dc.identifier.citationInternational Journal of Innovation and Learning, 2015, vol. 18 (2), pp. 151-167.en_US
dc.identifier.issn1471-8197-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/3925-
dc.description.abstractOnline communities form naturally as members share interest and knowledge; provide social and emotion support to each other. Trust is needed to online community success where if members do not trust each other, they would not spend time to build relationships. Two key determinants are hypothesised to predict online social media community trust, social ties and perceived privacy. A survey instrument was administered to 278 undergraduate students. The results identified significant relationships between social ties and trust (β = 0.18), perceived privacy and trust (β = 0.31). There was also significant relationship between perceived privacy and social ties (β = 0.28).en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Innovation and Learningen_US
dc.subjectSocial media trusten_US
dc.subjectPerceived privacyen_US
dc.subjectOnline communitiesen_US
dc.titleAn empirical investigation on key determinants of social media trusten_US
dc.typePeer Reviewed Journal Articleen_US
dc.identifier.doi10.1504/IJIL.2015.070870-
item.fulltextNo Fulltext-
Appears in Collections:Journalism & Communication - Publication
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