BA-Cheng.jpg picture
 
Position
Sessional Lecturer
 
Chinese Name
鄭利泉
 
 
Personal Site
 
 
Research Interests
Brand management
Consumer behavior
 
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Status
staff
 


Refined By:
Author:  Dr. CHENG Lee Chuen
Date Issued:  2014

Results 1-1 of 1

Issue DateTitleAuthor(s)Type
12014A qualitative research on brand sensitivity: Traditional Chinese medicine health productsDr. CHENG Lee Chuen Peer Reviewed Journal Article