Dr. CHENG Lee Chuen
Position
Sessional Lecturer
Chinese Name
鄭利泉
Main Affiliation
Personal Site
Email
Research Interests
Brand management
Consumer behavior
Consumer behavior
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Status
staff
Results 1-1 of 1
Issue Date | Title | Author(s) | Type | |
---|---|---|---|---|
1 | 2014 | A qualitative research on brand sensitivity: Traditional Chinese medicine health products | Dr. CHENG Lee Chuen | Peer Reviewed Journal Article |