Dr. TONG Suk Chong, Crispy
Position
Associate Head
Assistant Professor
Public Relations Stream Leader
Assistant Professor
Public Relations Stream Leader
Chinese Name
唐淑莊博士
Main Affiliation
Personal Site
Email
Research Interests
Digital engagement
Online brand communities
Marketing public relations
Organizational trust
Financial communication
Medical news reporting
Online brand communities
Marketing public relations
Organizational trust
Financial communication
Medical news reporting
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Status
staff
Results 1-3 of 3
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Revisiting public relations function in the digital era: A study on public relations and marketing practitioners in Hong Kong | Dr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee | Peer Reviewed Journal Article |
| 2 | 2023 | Storytelling in web 3.0: An exploratory study of international brands using non-fungible tokens (NFTs) | Dr. TONG Suk Chong, Crispy ; Dr. TSUI Tung, Keith | Conference Paper |
| 3 | 2023 | Strategies to drive interactivity and digital engagement: a practitioners' perspective | Dr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-2 of 2
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners = 數碼營銷傳播的回顧及未來研究方向: 學界與業界的跨學科對談 | Dr. TONG Suk Chong, Crispy | 2023-2024 |
| Revisiting public relations functions and values in the digital era = 探討數碼年代公共關係的功能和價值 | Dr. TONG Suk Chong, Crispy | 2016-2017 |