Internet Research
ISSN/ESSN
1066-2243
2054-5657
2054-5657
Publications
(All Publications)
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2022 | Defining online to offline (O2O): a systematic approach to defining an emerging business model | Dr. LEE Tin Yun, Philip ; E, Feiyu ; Chau, Michael | Peer Reviewed Journal Article |
| 2 | 2023 | Why retail firms commonly get only halfway through channel integration with online channels | Dr. LEE Tin Yun, Philip ; Hui, Aki Pui Yi ; Lui, Richard Wing Cheung ; Chau, Michael | Peer Reviewed Journal Article |