Browsing by Author Dr. CHENG Lee Chuen
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) | Type |
|---|---|---|---|
| 2014 | A qualitative research on brand sensitivity: Traditional Chinese medicine health products | Dr. CHENG Lee Chuen | Peer Reviewed Journal Article |
| 2011 | 中藥保健品的消費者價值與品牌策略 | 鄭利泉 | Peer Reviewed Journal Article |
| 2012 | 消費者品牌敏感對傳統中藥保健品企業的啟示 | 鄭利泉 | Peer Reviewed Journal Article |
| 2015 | 金匱腎氣丸論析 | 鄭利泉博士 | Other Article |