Browsing by Author Dr. LAU Kung Wong


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Issue DateTitleAuthor(s)Type
2016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2011From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategyDr. LAU Kung Wong ; Lee, P. Y. ; Kan, C. W. Peer Reviewed Journal Article
2013The future of virtual environments: The development of virtual technologyLau, H.F. ; Kan, Chi Wai ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2014The gender differences in metaverse : A study of university art & design studentsDr. LAU Kung Wong Peer Reviewed Journal Article
2007Globalization urges evaluation on tertiary design education: Discourse on the strategic planning and curriculum reviews in the higher education in Hong KongLam, Yan Yan ; Dr. LAU Kung Wong Conference Paper
2013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2013How consumers shop in virtual reality? How it works?Lau, H.F. ; Kan, Chi Wai ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2013How creativity training enhances students’ thinking styles in university?Dr. LAU Kung Wong Conference Paper
2018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
2011The Importance of Creative Learning Environment in Art & Design EducationDr. LAU Kung Wong Peer Reviewed Journal Article
2021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2023Learning game innovations in immersive game environments: a factor analytic study of students' learning inventory in virtual realityDr. LAU Kung Wong Peer Reviewed Journal Article
2014Measuring customer service quality of luxury fashion brands in Hong KongDr. LAU Kung Wong ; Wong, Y. W. ; Lau, H. F. Peer Reviewed Journal Article
2011Mirror of the Future: Applying Virtual Technology to Fashion Business and EducationDr. LAU Kung Wong Book Chapter
2018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2017On Creativity Training for Design EducationDr. LAU Kung Wong Book Chapter
2013On Creativity Training for Design EducationDr. LAU Kung Wong Book Chapter
2008On design thinking: Studying the hybrid process of managing creative thinking and design planning in design education.Dr. LAU Kung Wong ; Lee, P. Y. Peer Reviewed Journal Article
Showing results 36 to 55 of 79 < previous   next >